For over 20 years the Textbook & Academic Authors Association, or TAA, has supported emerging and veteran textbook and academic authors through its annual Textbook Awards Program. This year, three of SAGE Publishing’s Business & Management book titles have won one of the coveted TAA Textbook Awards across two categories: the Textbook Excellence Award and the Most Promising New Textbook Award.
Entrepreneurship: The Practice and Mindset, Second Edition by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray won in the Textbook Excellence Award category. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Explaining their selection, a TAA judge described it as a textbook that, “…can definitely be used in a business academic setting, but could also be used by anyone who wants to learn more about launching a business.” The edition is geared toward moving students beyond the classroom and into developing an entrepreneurial mindset with features like experiential learning activities, tools for creating a pitch deck, and a chapter on learning from failure.
Business and Society: Ethical, Legal, and Digital Environments by Cynthia E. Clark, Kabrina K. Chang, and Sean P. Melvin was one of the two winners of the Most Promising New Textbook Award (which recognizes excellence in 1st edition textbooks and learning materials). This textbook prepares students for the modern workplace by exploring the opportunities and challenges they will face in today’s interconnected, global economy. Legal and ethical issues are studied through case studies on real-world companies including Juul, Uber, and Twitter. And chapters on social media and citizen movements, big data and hacking, and privacy in the digital age provide in-depth coverage of how technology is transforming the relationship between organizations and consumers. In their decision to award Business and Society, a judge highlighted the currency of its content and engaging presentation, “It combines superb and current content-coverage with primary-sourced research in a visually appealing presentation that will keep students and instructors intrigued for a long time after their semester ends.”
The other winner was Principles of Marketing for a Digital Age by Tracy L. Tuten. This innovative text’s design and development were student-led and you can watch this video detailing its story. “Principles of Marketing for a Digital Age,” Tuten explained following the announcement of her win, “is the first textbook to fully integrate digital implications with the foundational principles of marketing and this digital mindset is more important than ever now that much of our lives is spent online and with this trend set only to continue. After surveying faculty internationally and running focus groups with students, we could see the huge potential in our initial idea.” Marrying student-friendly design with an engaging writing style, it offers a “flipped” approach to classroom teaching encouraging student engagement. It includes case studies from companies such as Nutella, Google, and L’Oreal and takes a social view of marketing, featuring cases tied to the United Nations’ PRME initiative to aid students in becoming sustainably minded individuals. A TAA judge called it, “…a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy.”
The authors will be recognized during an online textbook awards ceremony at 1 p.m. ET on Friday, March 19. You can visit TAA to see their range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.
A full listing of SAGE’s Business & Management textbooks can be found here.