Tag: TAA

Learning to Communicate Social Responsibility

By Social Science Space | Published: June 17, 2019

While ''corporate social responsibility’ is a staple of conversations in the business world, CSR isn’t necessarily on the lips of those outside the boardroom. That guided Janis Teruggi Page and Lawrence J. Parnell as they wrote the new intro to strategic public relations textbook. That message must have resonated, since the TAA honored the book with one of its Most Promising New Textbook Awards.

Posted in Bookshelf, Recognition | Also tagged Public Relation | Leave a comment

Cheryl Poth on the Nexus of Methodologies

By Michael Todd | Published: June 15, 2018

Attending a workshop conducted by John Creswell changed Cheryl Poth's academic trajectory, confirming an earlier epiphany that purely quantitative approaches weren't telling the whole story that methodology can reveal. A decade and half later, Poth -joined Creswell to craft a fourth edition of his venerable "Qualitative Inquiry and Research Design.".

Posted in Recognition | Also tagged Academic Publishing, Cheryl Poth, Mixed Methods, Qualitative Methods | Leave a comment

John Creswell on the Value of the Qualitative Approach

By Michael Todd | Published: June 15, 2018

The the Textbook & Academic Authors Association has awarded the fourth edition of "Qualitative Inquiry and Research Design" its longevity award. In recognition of that, we talk with John Creswell, who has been behind the beloved book since its debut in the 1990s.

Posted in Recognition | Also tagged Academic Publishing, John W Creswell, Mixed Methods, Qualitative Methods | Leave a comment

Heidi Neck on Entrepreneurship in Teaching Future Entrepreneurs

By Social Science Space | Published: March 30, 2018

How do you teach someone to be entrepreneurial? That’s the challenge presented to Heidi Neck, the Jeffry A. Timmons Professor of Entrepreneurial Studies at Babson College and director of the Babson Entrepreneur Experience Lab, every day. We asked her some questions in the wake of her new textbook on those issues won an award.

Posted in Recognition, Teaching | Also tagged entrepreneurship, Heidi Neck, Textbooks | Leave a comment

Patricia Goodson on the POWER of Better Academic Writing

By Michael Todd | Published: February 22, 2018

A combination of influences -- practice, classroom and POWER -- has made Patricia Goodson's book 'Becoming an Academic Writer: 50 Exercises for Paced, Productive, and Powerful Writing' a winner for many academics around the world, and now the Textbook & Academic Authors Association has awarded Goodson’s book with one of its 2018 Textbook Excellence Awards. We talk to the author about writing, both her own and perhaps yours!

Posted in Communication, Recognition | Also tagged Academic Writing, Patricia Goodson, POWER Writing | Leave a comment

Tag: TAA

Learning to Communicate Social Responsibility

Cheryl Poth on the Nexus of Methodologies

John Creswell on the Value of the Qualitative Approach

Heidi Neck on Entrepreneurship in Teaching Future Entrepreneurs

Patricia Goodson on the POWER of Better Academic Writing

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Impact Over the Long Haul

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