TAA

Learning to Communicate Social Responsibility

While ”corporate social responsibility’ is a staple of conversations in the business world, CSR isn’t necessarily on the lips of those outside the boardroom. That guided Janis Teruggi Page and Lawrence J. Parnell as they wrote the new intro to strategic public relations textbook. That message must have resonated, since the TAA honored the book with one of its Most Promising New Textbook Awards.

3 months ago
16

Textbook Authorship: The Joys of a Crazy Undertaking

“Writing a textbook,” says Tom Heinzen, “is a foolish idea.” It’s an enormous undertaking and the rewards a few. But there are some rewards, and Heinzen and Wind Goodfriend, the authors of the new intro textbook ‘Social Psychology,’ are reaping one of them: their book received a Most Promising New Textbook Award from the Textbook & Academic Authors Association, or TAA.

3 months ago
23

Cheryl Poth on the Nexus of Methodologies

Attending a workshop conducted by John Creswell changed Cheryl Poth’s academic trajectory, confirming an earlier epiphany that purely quantitative approaches weren’t telling the whole story that methodology can reveal. A decade and half later, Poth -joined Creswell to craft a fourth edition of his venerable  “Qualitative Inquiry and Research Design.”.

1 year ago
20
John W. Creswell

John Creswell on the Value of the Qualitative Approach

The the Textbook & Academic Authors Association has awarded the fourth edition of “Qualitative Inquiry and Research Design” its longevity award. In recognition of that, we talk with John Creswell, who has been behind the beloved book since its debut in the 1990s.

1 year ago
26

Heidi Neck on Entrepreneurship in Teaching Future Entrepreneurs

How do you teach someone to be entrepreneurial? That’s the challenge presented to Heidi Neck, the Jeffry A. Timmons Professor of Entrepreneurial Studies at Babson College and director of the Babson Entrepreneur Experience Lab, every day. We asked her some questions in the wake of her new textbook on those issues won an award.

1 year ago
19
typewriter keys

Patricia Goodson on the POWER of Better Academic Writing

A combination of influences — practice, classroom and POWER — has made Patricia Goodson’s book ‘Becoming an Academic Writer: 50 Exercises for Paced, Productive, and Powerful Writing’ a winner for many academics around the world, and now the Textbook & Academic Authors Association has awarded Goodson’s book with one of its 2018 Textbook Excellence Awards. We talk to the author about writing, both her own and perhaps yours!

2 years ago
16
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