Business and Management INK 2021

Gert Jan Hofstede and Geert Hofstede

Geert Hofstede: A Paradigm’s Paternity

The son of famed social scientist Geert Hofstede argues the his father’s most important book, In the 40 years since publication, has gone through a Kuhnian cycle: anathema – revelation – normal science. It’s not over yet.

2 months ago
1057
active listening in practice

Communicate, Connect, Sell!

Professor Lisa Spiller noticed that sales management textbooks she looked at were missing topics like storytelling, neuro-linguistic programming, determining willingness-to-buy, servant leadership, and sales analytics. So she wrote a book that did.

2 months ago
783