Audience

Science Communication and ‘Knowing Thy Audience’

Researchers asked science communicators what they need to know about their audiences. Age, education, gender and economic, educational, cultural and ideological background were typical answers. But to really know your audience, those are just a starting place.

1 year ago
315

Top Five: Social Marketing

Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change […]

7 years ago
137