Video: Building Partnerships With Social Marketing

How can you develop successful partnership efforts that help your organization become one that others seek to engage?


In this video Q&A, Social Marketing Quarterly (SMQ) co-editor Lynne Doner Lotenberg and Darcy Sawatzki, both of Hager Sharp, talk about bringing ‘Best Bones Forever’ — a national bone health campaign targeting U.S. tween girls — to life through partnership building. They explain why partnerships are so important to such programs, which aim to be catalysts for change.

Read their article, “Building Partnerships to Build the Best Bones Forever! : Applying the 4Ps to Partnership Development,” co-authored with Ann Abercrombie of the U.S. Department of Health and Human Services, in SMQ’s March 2012 edition. To learn more about Social Marketing Quarterly, please follow this link.

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