A space to explore, share and shape the issues facing social and behavioral scientists
Sales promotions usually list the discount before the restriction. But is this “good news then bad news” structure really the best practice?
[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]
Gerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of the first patented market research tool […]
The customer may always be right, but research has shown that their memory can sometimes fail them when recollecting service […]
Businesses work hard to ensure that their customers walk away happy. But just how much of a good experience do […]
Editor’s note: We are pleased to welcome Dr. Renáta Kosová and Dr. Cathy A. Enz, both of Cornell University, who […]
