Bookshelf

Richard Alba

Questioning the Narrative of the Majority-Minority Society

“The argument of this book,” writes Richard Alba, “is not that whites will retain a numerical majority status, although I do not rule out such a possibility, but rather that mainstream expansion, which brings about a melding involving many whites, non-whites, and Hispanics, holds out the prospect of a new kind of societal majority.”

8 months ago
1172
sensory Marketing cover

The Secrets of the Human Mind (and Marketing)

The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.

8 months ago
821
Project management cover

Project Managing a Book on Project Management

perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.

8 months ago
940

Graduate Students Need PhDs that Resonate Outside of Academia

In ‘The New PhD: How to Build a Better Graduate Education,’ Loenard Cassuto and Robert Weisbuch argue that graduate programs aren’t preparing doctoral students for the jobs they’ll likely have outside college classrooms or laboratories.

11 months ago
1297