Branding

Can Brands be Intellectuals?

As an academic, you are a brand not only as a matter of choice, but, increasingly, due to powerful institutional imperatives that are becoming harder and harder to ignore.

6 years ago
20

The Myth of Academic Stardom

The recent and on-going reforms of higher education are enforcing an individualisation of academic labour. That academics would gamely play along with such a system is astonishing.

6 years ago
8
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