Branding

Can Brands be Intellectuals?

As an academic, you are a brand not only as a matter of choice, but, increasingly, due to powerful institutional imperatives that are becoming harder and harder to ignore.

10 years ago
985

The Myth of Academic Stardom

The recent and on-going reforms of higher education are enforcing an individualisation of academic labour. That academics would gamely play along with such a system is astonishing.

10 years ago
1717