customer engagement

Funny or Functional: Customer Engagement in Hedonic vs. Utilitarian Services
Business and Management INK
July 22, 2024

Funny or Functional: Customer Engagement in Hedonic vs. Utilitarian Services

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Sales Promotions and Restrictions: Customers Want the Bad News First
Business and Management INK
March 24, 2023

Sales Promotions and Restrictions: Customers Want the Bad News First

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Understanding the Foundations of Customer Engagement
Impact
June 22, 2021

Understanding the Foundations of Customer Engagement

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How to Recover Customer Trust After Unsatisfactory Service
Business and Management INK
May 24, 2016

How to Recover Customer Trust After Unsatisfactory Service

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How Fortune 500 Companies Maximize Web Presence

How Fortune 500 Companies Maximize Web Presence

The online presence of corporations has become increasingly important in the digital age, not only in terms of where corporations are listed […]

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Book Review: A Social Strategy: How We Profit from Social Media

Book Review: A Social Strategy: How We Profit from Social Media

Mikolaj Piskorski: A Social Strategy: How We Profit from Social Media. Princeton, NJ: Princeton University Press, 2014. 275 pp. $29.95, cloth. You […]

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Why Would You Choose to Revisit a Dissatisfying Restaurant?

Why Would You Choose to Revisit a Dissatisfying Restaurant?

We’re pleased to welcome Dr. Gabriele Pizzi of the University of Bologna. Dr. Pizzi recently collaborated with Gian Luca Marzocchi, Chiara Orsingher […]

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What Effect Does Status Endowment Have on Customer Loyalty Programs?

What Effect Does Status Endowment Have on Customer Loyalty Programs?

[We’re pleased to welcome Lena Steinhoff of the University of Paderborn in Germany. Dr. Steinhoff recently collaborated with Andreas Eggert of University […]

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Designing Better Customer Service Experiences Using “Sticktion”

Designing Better Customer Service Experiences Using “Sticktion”

The customer may always be right, but research has shown that their memory can sometimes fail them when recollecting service experiences. Fortunately, […]

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Why Some Corporations Choose To Be Socially Responsible

Why Some Corporations Choose To Be Socially Responsible

Do you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European Commission Department […]

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Check Please! Servers’ Choice of Speediness vs Sales and the Significance for Staffing

Check Please! Servers’ Choice of Speediness vs Sales and the Significance for Staffing

The United States Bureau of Labor Statistics lists the median annual wage of waiters and waitresses to be $18,590. With this in […]

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Using “Sticktion” for a Better Customer Experience

Using “Sticktion” for a Better Customer Experience

Businesses work hard to ensure that their customers walk away happy. But just how much of a good experience do customers even […]

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