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Top Five: Social Marketing
Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change […]
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best practices
Best Practices in Diversity Management
Each year, Diversity Inc. puts out a Top 50 list recognizing companies with outstanding diversity practices. A new study in […]
830
College Drinking Prevention: A Social Marketing Approach
Editor’s note: We are pleased to welcome Erika Beseler Thompson, assistant director for Alcohol and Other Drug Abuse Prevention Programs […]
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Greek Crisis: How Social Marketing Can Help
Editor’s note: We are pleased to welcome Dr. Periklis Polyzoidis of the Democritus University of Thrace in Komotini, Greece, whose […]
629
Philip Kotler on Marketing With a Conscience
In the latest edition of the American Marketing Association’s Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor […]
1243
Great Opportunities, Significant Challenges in Social Marketing
Social Marketing Quarterly focuses on the theoretical, research and practical issues confronting academics and practitioners who use marketing principles and techniques […]
691
Facebook, Twitter, Blog? How To Get Your Message Out
With traditional and new media channels abound, finding the right one for your organization can be a challenge. Social Marketing […]
691
Publish Your Business Communication Research!
Business Communication Quarterly, the only refereed journal devoted solely to the teaching of communication in the workplace, is now accepting […]
697
Video: Building Partnerships With Social Marketing
How can you develop successful partnership efforts that help your organization become one that others seek to engage? [youtube=http://www.youtube.com/watch?v=c7nP5u20uxc] In […]
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