A space to explore, share and shape the issues facing social and behavioral scientists
In this video you can view the first episode of SAGE Publishing’s new webinar series, “Teaching Business for People and […]
It’s long been trumpeted that companies acting on corporate social responsibility do better. But does CSR — actually — improve brands? Shawn Pope and Jimi Kim decided to find out.
Since it appeared in the Journal of Service Research a decade ago, the paper “Customer Engagement Behavior: Theoretical Foundations and Research Directions” has ben cited in other academic papers more than 1,300 times.
Research suggests that the ancient wisdom of humility that partially originated from Eastern culture can benefit contemporary countries that cherish diverse heritage.
That’s a lot of new complexity to address in marketing—but the best place to start is with a detailed understanding of customers and their needs.
The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.
perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.
The advertising and promotion world is very different since the first edition of our book, Advertising & Promotion, appeared in […]
In digitized global markets, how do local governments regulate competition? Andreas Kornelakis and Pauline Hublart looked at the question in “Digital markets, competition regimes and models of capitalism: A comparative institutional analysis of European and US responses to Google,” recently published in the journal Competition & Change.
In the posted video of the webinar, “Tourism Management under COVID-19: The Research Priority and Changing Publishing Landscape” two senior […]
A new webinar series sponsored by SAGE Publishing – the parent of Social Science Space and Business and Management INK […]
How can service providers serve both customers’ security and their need for autonomy? In a study of the nursing homes, the authors tackle that question.
