Business and Management INK 2021

Reinventing Management the Responsible Way With Oliver Laasch: Watch the Teaching Business for People and Planet Webinar
Business and Management INK
June 29, 2021

Reinventing Management the Responsible Way With Oliver Laasch: Watch the Teaching Business for People and Planet Webinar

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When Does CSR Add Value to Brands?
Business and Management INK
June 28, 2021

When Does CSR Add Value to Brands?

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Understanding the Foundations of Customer Engagement
Impact
June 22, 2021

Understanding the Foundations of Customer Engagement

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Motivating Your Team Through Being Humble
Business and Management INK
June 21, 2021

Motivating Your Team Through Being Humble

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Why Jobs-to-Be-Done is Foundational to Digital Marketing

Why Jobs-to-Be-Done is Foundational to Digital Marketing

That’s a lot of new complexity to address in marketing—but the best place to start is with a detailed understanding of customers and their needs.

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The Secrets of the Human Mind (and Marketing)

The Secrets of the Human Mind (and Marketing)

The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.

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Project Managing a Book on Project Management

Project Managing a Book on Project Management

perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.

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New Edition of ‘Advertising & Promotion’ and the Obliteration of the Mad Men Paradigm

New Edition of ‘Advertising & Promotion’ and the Obliteration of the Mad Men Paradigm

The advertising and promotion world is very different since the first edition of our book, Advertising & Promotion, appeared in 2005. The […]

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Are Big Tech Companies Bad for Innovation?

Are Big Tech Companies Bad for Innovation?

In digitized global markets, how do local governments regulate competition? Andreas Kornelakis and Pauline Hublart looked at the question in “Digital markets, competition regimes and models of capitalism: A comparative institutional analysis of European and US responses to Google,” recently published in the journal Competition & Change.

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Watch the Webinar: Tourism Management under COVID-19

Watch the Webinar: Tourism Management under COVID-19

In the posted video of the webinar, “Tourism Management under COVID-19: The Research Priority and Changing Publishing Landscape” two senior experts in […]

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Oliver Laasch Debut Guest on Business and Management Webinar Series

Oliver Laasch Debut Guest on Business and Management Webinar Series

A new webinar series sponsored by SAGE Publishing – the parent of Social Science Space and Business and Management INK – features […]

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Threading the Needle: Balancing Core Values in Servicescapes

Threading the Needle: Balancing Core Values in Servicescapes

How can service providers serve both customers’ security and their need for autonomy? In a study of the nursing homes, the authors tackle that question.

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