Business and Management INK 2021

two plants growing at different rates

When Does CSR Add Value to Brands?

It’s long been trumpeted that companies acting on corporate social responsibility do better. But does CSR — actually — improve brands? Shawn Pope and Jimi Kim decided to find out.

2 years ago
1313
10-year Impact Award graphic

Understanding the Foundations of Customer Engagement

Since it appeared in the Journal of Service Research a decade ago, the paper “Customer Engagement Behavior: Theoretical Foundations and Research Directions” has ben cited in other academic papers more than 1,300 times.

2 years ago
1548
Ice at the edge of free water

Motivating Your Team Through Being Humble

Research suggests that the ancient wisdom of humility that partially originated from Eastern culture can benefit contemporary countries that cherish diverse heritage.

2 years ago
2457
sensory Marketing cover

The Secrets of the Human Mind (and Marketing)

The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.

2 years ago
1500
Project management cover

Project Managing a Book on Project Management

perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.

2 years ago
1558

Are Big Tech Companies Bad for Innovation?

In digitized global markets, how do local governments regulate competition? Andreas Kornelakis and Pauline Hublart looked at the question in “Digital markets, competition regimes and models of capitalism: A comparative institutional analysis of European and US responses to Google,” recently published in the journal Competition & Change.

2 years ago
1784